The two companies, Uber users can book cabs, auto rickshaws, and
bikes on WhatsApp in Hindi and English. Uber is expanding the WhatsApp to Ride
product for users in Delhi and the national capital region (NCR), which is
among the ride-hailing firm’s top places globally by volume. Bangalore Tech Centre
engineers worked tirelessly behind the scenes to develop this product and
integrate it. They finished the feature’s development process in less than
three months, just in time for the Lucknow launch.
The Lucknow pilot discovered
that the WA2R audience is younger than the average Uber App user, with nearly
half of them being under the age of 25. The fact that 33% of inbounds during
this pilot came from new users demonstrates the potential for new user
acquisition through this partnership. The simplicity of the ride-booking
experience within the WhatsApp interface, WhatsApp Partnerships, India, has
helped Uber acquire new riders.
There are three ways for WhatsApp users in Delhi NCR to book an Uber
ride. They can message Uber’s business account number, scan a QR code, or open
an Uber WhatsApp chat directly by clicking a link. They will then be asked to
provide pickup and drop-off locations, as well as the upfront fare and the
driver’s expected arrival time.
Riders have access to the same safety features and insurance protection
as those who book trips directly through the Uber app. On booking, they will be
informed of the driver’s name and license plate. They will be able to track the
driver’s location as he travels to the pickup location and communicate with the
driver anonymously via a masked number.
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