Singapore Airlines agree to merge Vistara with Air India

 The TATA group and the Singapore Airlines (SIA) announced that they have decided to merge Vistara with Air India. They agreed to drive synergies and grab market share in the fastest growing aviation market. After merging these two Vistara will cease to exist and Air India will become India's second largest domestic and largest international carrier with 218 aircraft. Before this merger the merger of AirAsia India with Air India Express was a consolidation of the TATA group. Singapore Airlines will have 25% stake in combined entity. 

Foxconn offers $1800 bonus to keep workers

 Apple partner Foxconn is offering the employees bonus of $1800 to keep the staff at a sustainable level. As Foxconn is the world's largest iPhone factory they have to keep the existing staff. Foxconn will top up wages by as much as 13000 yuan per month in December and January for full time workers who joined at company at the start of November or earlier, the company said in a notice over the weekend.

Amazon India to shut down distribution unit

 Amazon India has decided to shut down the food delivery and edtech offerings. They are focusing on their core businesses. Amazon distribution procures fast moving consumer goods and apparel products from companies and distributes them among hundreds of kiranas and small neighbourhood stores. This will be only operated in three cities of Karnataka, Bengaluru, Mysuru and Hubbali. The company is trying to find the alternative roles for them inside the organization.They rae trying to take care of the current customers and the affected employees during transition.

Amazon pay unions join Black Friday protest

 The words underpaid, overworked, insufficient breaks reverberated around the sites where Indian trade unions joined their counterparts from around the world to stage protests against sweatshop Amazon. one of the former employee who was working at the warehouse told that working with Amazon is like working with a sweatshop. they had almost 10 hours of shift, low wages, insufficient breaks, and leaves. The other former employees of the e-commerce giant gathered  at Jantar Mantar to join the Make Amazon Pay protest.

Employees in dozens of countries where present. People from Japan. Australia, India, US and across Europe protesting against the company demanding better pay and working conditions. but Amazon where denying all these allegations. They told that they are inventing and investing significantly in all these areas, playing a significant role in addressing climate change with Climate Pledge commitment to be zero carbon by 2040, continuing to offer competitive wages and great benefits and inventing new ways to keep their employees safe and healthy in our operations network.

Amazon to phase out edtech platform

 On Thursday the company announced that Amazon would shut down its edtech platform in India also will refund the fees to those who enrolled in the current academic batch. According to sources the people who worked with Amazon would br absorbed by the parent entity. The e-commerce  giant is 

Meta largest media company of India

Meta is not in the list of top media companies anywhere in the world.  In India, however, it tops the list, thanks to the large user base of its three brands Facebook, WhatsApp, and Instagram, according to the Business Standard’s annual review published on Nov. 23. 

Many argue that Meta is not a Media company. But the ubiquity of the internet has changed the definition of a media company. Telecom, media and retail firms are searching  for audiences.  There are about 80 million online content creators in India currently. These include video streamers, influencers, bloggers, creators on OTT platforms, physical product creators, and essentially anyone building a community around their niche. Meta’s 161,400-crore-rupee Indian business has capitalized on this market.

 

 

This pivotal shift highlights how companies adapted to the evolving digital economy, forcing them to recalibrate their business strategy and build scale.  The key was digital advertising. Most of Meta’s revenues come from advertising that targets Facebook, Instagram or Instagram Reels users. Around 36.9% of consumer brands rely on Instagram for their dedicated influencer marketing efforts, followed by YouTube (20.4%) and Facebook (18.7%).

Musk firing more employees

 Musk firing many employees in the sales team. Former US president Donald Trump told that he is not interested to return to twitter even as a slim majority voted in favour of reinstating that Trump was banned from Social media service for inciting violence, in a poll organized by Elon Musk.

Firing employees in sales and partnership side of the business after mass resignations of engineers on Thursday, according to people familiar with the matter. More employees in technical roles opted to leave them expected compared to those in sales, partnership and similar roles.  

Whatsapp India chief and Meta india director of public policy quit

 The company announced yesterday that the WhatsApp chief Abhijit Bose has resigned. Meta  India director of public policy  Rajiv Aggarwal has also decided to step down. Shivnath Thukral is the current director of WhatsApp public policy of India. He is now promoted as the public policy director of all Meta owned platforms of India. Manish Chopra the director of partnership of India told that Bose and Aggarwal has done a great job during their service in WhatsApp and Meta.