Taj is World’s Strongest Hotel Brand for second consecutive year:

According to the latest report from the leading brand valuation consultancy "Brand finance" rated Taj the most valuable and strongest hotel brand across the globe. Tata group hospitality firm Indian Hotels Company Ltd.'s iconic brand Taj has been rated as the 'world's strongest hotel brand' by Brand Finance, a global leading brand valuation consultancy Taj received an overall brand strength index of 88.9 out of 100 with a corresponding AAA rating for customer familiarity, employee satisfaction and corporate reputation as well as world class customer service. 

In its 'Hotels 50 2022' annual report, Brand Finance ranked Taj ahead of Premier Inn, Hilton Hotels and Resorts, Hampton by Hilton, Embassy Suites Hotels, JW Marriot and Shangri-La Hotels and Resorts, Residence Inn by Marriot, Waldorf Astoria Hotels and Resort and W Hotels Worldwide, in the top ten strongest hotel brands.