The premium segment in the FMCG sector grew during this year. The report by Kantar mentioned three ways in which brands pushed premium products which are "natural", "small packs", "specialisation".
It also noted that the categories like ace creams, bar soaps, and tea have grown in the premium segment. For Glow and Lovely new users accounted for 78% volume gains in the natural segment.
Small packs also helped premium segments grow because buyers were willing to try and buy something new.
There are some consumers whi are not compromising on purchasing premium brands despite market fluctuations if reached with right offerings. Sanjiv Mehta the MD and CEO of Hindustan Unilever told investors after its results the firm is making progress on strategic choices including accelerating market development or crearing future market.
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