Recently Maruti Suzuki unveiled its new product Grand Vitara through its metaverse intiative NEXAverse. It will be the first car in the world that can be booked through a metaverse platform. Maruti Suzuki is planning to spend ₹6 to ₹8 crore of its innovation budget on metaverse.
Maruti is not the only auto company that is joining the metaverse bandwagon. MG motors and Volvo cars has already launched their metaverse versions.
The reasons for getting into the metaverse is to enhance customer experience as more buyers prefer to conduct their affairs on digital platforms.
According to Deloitte's Global state of Vonsumer Tracker survey 2021, The car buying process such as selecting financing options and documentation will be digitized in the future. Out of 28 touchpoints in car buying process 17-20 have been digitzed by most carakers.
Automakers are looking at the metaverse much more than just a platform to showcase their products. MG verse combines five different virtual spaces, including Explore and creator centre which allows the users to personalise accessorise and build MG vehicle models and lets them take a virtual test drive, NFT gallery will be a virtual museum, virtual MG car club, gaming arena and the MG knowlesge centres for employees.
Traditional ways of customer interaction are going to be completely transformed. Apart from automobile industry companies from other industries such as banking, insurance, and agri business have also created their metaverse platforms.
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