Suzuki-Toyota with mid-size SUV

Japanese automakers Suzuki Motor Corp and Toyota Motor Corp are going to start their midsize SUV (sports utility vehicle) in the market under their joint vehicle development and manufacturing program, to take on Korean rivals ( Kia and Hyundai mainly ) and especially to strengthen their presence in the Indian market. The companies will start the commercial production of vehicle from the coming August (Karnataka). The Indian subsidiaries Maruti Suzuki and Toyota Kirloskar will market their vehicles seperately under their own badges. An example would be Creata's engine and Seltos's engine, both have got the same engine under the hood but different company names (badging). The Toyota Hyryder is to be launched on July 1, and the Suzuki version will hit the road later. Currently the Korean companies Hyundai and Kia Motors are dominating the mid-size segment in India with the models Creata and Seltos respectively. Both the companies have done a very remarkable market study, and only then launched their vehicles. The Indian road are quite bumpy and with a lot of potholes, so people are ready to buy vehicles with a better ground clearance and comfort comparitively. 

Toyota and Suzuki are planning to even export vehicles to Africa. By bringing together the strengths of Toyota and Suzuki through the collaboration, the two companies will be able to provide a wide variety of vehicle electrification technologies to the consumers. The collaboration would help in the growth of the Indian economy and providing eco-friendly mobility needed by the customers. Toyota and Suzuki signed a memorandum of understanding for understanding a business alliance in 2017. Currently, Toyota sources and sells premium hatchback Baleno as Glanza and entry level SUV Vitara Brezza as Urban Cruiser from Maruti Suzuki India.