Flipkart is rapidly scaling up its grocery operations across the country. Flipkart has opened its largest grocery fulfillment centre in Karnataka. The grocery segment is expected to become a $790 billion market by 2024 from $603 billion in 2019. The demad is shifting from metros to smaller cities and towns.
Flipkart grocery already serves more than 1,800 cities and over 10,000 Pin code areas across India. It offers products ranging from daily household supplies, staples, snacks and beverages, confectionery, personal care, fresh fruits and vegetables.
The firm works with sellers to offer groceries via multiple channels such as private label platform Supermart, hyperlocal service Quick and social service arm Shopsy. It competes with other e-commerce firms such as Jiomart, Amazon, and Tata group in grocery and food market.
Flipkart is trying to delver groceries in under 90 minutes in five cities including Bengaluru, Hyderabad and Chennai. They have also halved the delivery time to 30-45 minutes. They are planning to launch the hyperlocal services to other cities in aphased manner and aims to be present in over 200 cities by the end of 2022.
Its rival amazon is also making progress through its grocery store called fresh which is now expanded to more than 20 cities. Tata digital owned BigBasket expects gross merchandise value on its platform to grow by 30 percent to 13000 crore.
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