Wednesday, June 29, 2022

Education ,health and personal care Ads worst offenders

Education, healthcare and personal care are the most violative categories of ads according to the annual compliance report of India advertising regulator for the last financial year. The Advertising standards council of India (ASCI) on Tuesday released it's annual complaints report for April 2021 -March 2022 taking into account print, television and digital media as it processed  5532 Ads a sharp rise of 62% from 2020-21. It processed to 7631 compliants an increase of 25% from last year.of these 75% were taken up suo motu by the regulatory bodie's  own artificial intelligence based tracking system . Consumer complaints made up 21 % of the pie . 8% of compliants from new category like crypto and gaming and the food and beverage sector.

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