Saturday, June 25, 2022

Akasa Air

 Akasa Air is India's newest airline. It will be conducting a 'proving flight' with the Director General of Civil Aviation as early as next week and aims to start its operations by the end of July. A fleet of 72 flights have been placed for an order with Boeing. The airline has been delivered its first order of the Boeing 737 max jet at Seattle. It aims to add 18 more to regular operations by the end of March,2023. 

The airline aims to offer low cost carrier services. The prime investor and owner is Mr Rakesh Jhunjhunwala, a well-known Indian billionaire and stock trader. He has partnered with IndiGo's Aditya Ghosh (also, board member of Fabindia and OYO) and Vinay Dube, the ex- CEO of Jet Airways, to launch this airline. The airline will run domestic first and would be focusing on point-to-point service. The CEO Mr Vinay Dubey has said the international operations are set to start from the second half of 2023.

The strategy they intend to follow is not a hub concept where the air traffic is directed through one city. They intend to connect Indian metro cities to two tier and three tier cities. In India's "ultra-competitive aviation market", the airline aims not to compete on air fares alone but also on customer service and aims to build an employee-centric culture in order to ensure its long-term success.

The Civil Aviation Minister Mr Jyotiraditya Scindia has said that India is aiming to build airports in the smallest of cities and is training more pilots and crew. He has also said that India may need to as many as 120 jets a year in order to meet the increasing the demand. This suggests that there is a growing demand for aviation services. 

The airline has its own pilot training center in Delhi and has hired more than 100 pilots in preparation for the start of its services.

The CEO has also stated that Akasa Air would have the youngest, greenest fleet in India if not in the world as they have a fleet of new aircraft powered by CFM International Inc. fuel-efficient LEAP-1B engines. The fleet would have up to 15-17% fuel efficiency by flying brand new planes with brand new engines although Akasa will not have an edge on the cost of fuel owing to its operating procedures and practices. 

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